During the holidays you cannot walk into a grocery store without seeing traditional candies and cookies now for sale in shades of red and green or even into a Starbucks coffee store without seeing a change in the appearance of their traditional coffee cups and heat-resistant sleeves. By tailoring your promo products and their packaging to reflect the season, you can get a much higher response rate as they will reference what is going on in consumers’ lives. You could even make changes as simple as ordering your promo products in seasonal colors or packaging them with paper or ribbon that reflects the time of year.
No comments:
Post a Comment