The American toy company Tonka, known for its toy trucks, is getting a makeover – or at least its logo is. The new version seems to be outwardly trying to imitate a rough, rugged appearance, despite the fact that many of its toys, geared toward toddlers, are not. Many companies, like Tonka, often feel the need to alter their image slightly as the times change and their company grows and using promo products is an excellent way to do so. Promo products give people material objects that reinforce the identity of a business, even if it is a new one.
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