A benefit of using promo products in your marketing efforts is that they help to create a “face” for your business – not only is your business then connected to something tangible rather than just an idea, but with your logo imprinted on different promo products your brand becomes more recognizable. Thus, when customizing these items you need to make sure that your imprints are consistent. Use the same font for your company name, the same logo, and even the same colors. This will help your company have a more defined image and for consumers to have a better retention of your company’s “face” because of this consistent exposure.
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