It's not JUST a Promo Product!

I often wonder if any of my customers understand what happens behind the scenes in the world of promo products. What may look like an easy process - 1) pick a product 2) pick your logo 3) receive the items is actually not always as simple as it seems. From the very beginning - the first challenge we may run into is stock at our factories. Depending on the popularity of the item, or the season, stock is always something to keep in mind. If the item is out of stock, we then have to source an alternative with another factory that offers a similar item, same price, same production time.

From there - artwork and production pose a number of possibilities for issues to arise. First - we always make sure the logo fits within the imprint area, and that colors can be matched per our customer's brand guidelines. If not - we have to make modifications to the artwork. From font size to line thickness, to registration marks filling in and letters printing clearly, all must be taken into consideration so the finished promo product is legible.

We then have to communicate with our factories daily to ensure our jobs flow through the production line as scheduled. Possible issues could be weather delays causing our factories to shut down or time constraints with rush orders and guaranteeing the jobs are printed, packed and labeled before UPS arrives that day to pickup the packages. And finally - making sure the carrier that then delivers the printed promo products as we requested, clearly understands our shipping instructions and provides us with correct tracking information.

With all of these issues that 'could' arise during a normal order - this is the reason so many of our customers have come to rely on Pinnacle Promotions when ordering their promo products - because have the best systems in place to ensure your order arrives on time, as expected, Guaranteed.

*By Guest Blogger Natasha Rawls

Promo Products to the Rescue!

Promo products such as sewing kits and first aid kits can come in handy in many mini-emergency situations that occur throughout our daily lives – inside and outside of the workplace. Imagine, for example, a top executive who has to give a big presentation at the office, when he discovers that his top suit button is falling off. With promo products like sewing kits, he can quickly repair that damage and be ready to present. Companies in any industry can incorporate these such items into their marketing campaigns and will surely come to many recipients rescue! Just imprint them with your company’s name and logo to ensure maximum marketing exposure.

Promo Products – Pump the Fans and Your Brand!

Sporting events bring countless opportunities for companies to market their business with promo products from the plastic stadium cups fans drink from, to the pennants and flags they wave in the air. Imagine the exposure you could gain for your brand if you gave out these items customized with a team name and mascot, in addition to your own company’s name and logo. You could give these promo products to game attendees as they enter the stadium, and I bet they will be walking out with them too – hanging on to their free gifts to bring back for the next team. In turn, granting your business continued visibility!

Promo Products – Building the Face of a Company

A benefit of using promo products in your marketing efforts is that they help to create a “face” for your business – not only is your business then connected to something tangible rather than just an idea, but with your logo imprinted on different promo products your brand becomes more recognizable. Thus, when customizing these items you need to make sure that your imprints are consistent. Use the same font for your company name, the same logo, and even the same colors. This will help your company have a more defined image and for consumers to have a better retention of your company’s “face” because of this consistent exposure.

Promo Products to Fit the Season

During the holidays you cannot walk into a grocery store without seeing traditional candies and cookies now for sale in shades of red and green or even into a Starbucks coffee store without seeing a change in the appearance of their traditional coffee cups and heat-resistant sleeves. By tailoring your promo products and their packaging to reflect the season, you can get a much higher response rate as they will reference what is going on in consumers’ lives. You could even make changes as simple as ordering your promo products in seasonal colors or packaging them with paper or ribbon that reflects the time of year.

Ease Holiday Stress With Humorous Promo Products

While the holidays are often filled with comfort and joy, they are also often filled with stress. Finding the perfect holiday gifts, financing those gifts, decorating the home, reuniting with family – these are all typical holiday stressors that the average American cannot avoid. One way people can cope with this stress is through humor. Research even shows that those that use humor to cope with stress have less heart attacks during the holidays, and are less likely to have mental breakdowns as well. Thus companies should consider giving away fun and humorous promo products during the stressful holiday season. Promo products such as custom bobbleheads would be sure to provide any recipient with a stress-relieving laugh!

You Can Bet on the Success of Gambling Promo Products

Gambling promo products are great items to advertise a brand. They are unique and fun and can appeal to a large number of people. Simple decks of cards can be used by the youth for fun games of go fish. Or gambling promo products like poker sets would be great for an older demographic, especially when you consider that the gambling industry has grown tenfold in the U.S. since 1975. These sets can include everything from the cards and dice to an assortment of poker chips. Plus, these items can bring wide exposure for your brand as they are usually used with groups of people.

Energy-Saving Promo Products

Energy costs have been increasing greatly in recent years. In fact, in the United States energy consumption has more than tripled since the 1950s. Thus movements to reduce energy use is no longer reserved for those extreme environmental enthusiasts. Any company can become more energy efficient in the workplace and there are many promo products that can help do so – while promoting a business’s brand! Companies can use promo products like the computer power saver buttons that save more energy than standard sleep mode on a computer. Water powered calculators and clocks are another great example of ways to reduce energy use in the office.

New Twists on Classic Promo Products

There are so many different promo products to choose from in the promotional marketing industry. It is enticing to choose new and unique products that seem to be so different from all the rest, but in the end those items may not serve to be very beneficial to your advertising means if they are not truly functional to your clients. Consider choosing classic promo products that are proven to be popular and useful to the public but perhaps are slightly updated with a spin. For example, you can order the String-A-Sling Cinch Pack made out of fleece for a winter promotion instead of its original polyester version.

Alter Your Image With Promo Products

The American toy company Tonka, known for its toy trucks, is getting a makeover – or at least its logo is. The new version seems to be outwardly trying to imitate a rough, rugged appearance, despite the fact that many of its toys, geared toward toddlers, are not. Many companies, like Tonka, often feel the need to alter their image slightly as the times change and their company grows and using promo products is an excellent way to do so. Promo products give people material objects that reinforce the identity of a business, even if it is a new one.