A great way to increase excitement surrounding your booth at events like trade shows is to create contests for your promo products. Use custom scratch off cards, for example, that can be redeemable for different promo products. You can even have participants write their name on the cards and turn them in once they redeem their prize, to then be entered into a grand prize drawing to take place at the end of the event. In this way, you can draw people back to your booth for a second time, ensuring they get double the exposure to your company and your brand!
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