Kids have a lot of buying power in today’s market so customizing promo products to target this demographic may be a beneficial advertising effort for your business. In fact, recent studies from Research International show that 67 per cent of all products bought by adults are influenced by youth. So even if your company does not provide products or services that are directly meant for the younger generations, customizing promo products in a way that appeal to this audience may still be beneficial. Choose marketing messages that appeal to the youth’s sense of humor, or even choose products that they would be drawn to the most like games or MP3 players.
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