Monday, September 20, 2010

Promo Products for Your Boo-Boos: Custom Band-Aids


Brands beyond the medical industry have been using promo products like custom band-aids to gain advertising wherever cuts and scrapes are found. This week in 1920, the Band-Aid was invented by an employee of Johnson & Johnson (the company who still produces this line of bandages today) for his wife who often cut and burned herself while cooking. Though the first decorative Band-Aids weren’t produced until 1951, since then bandages have been used as promo products for everyone Barbie and Spongebob Squarepants to Louis Vuitton. Consider imprinting your own logo on custom bandages and incorporate them into a creative marketing campaign!

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